The Monster Detective Collective is an off-the-shelf energy education program that utilities can purchase to teach their customers smart energy-use practices. I developed the concept from scratch, creating the friendly Energy Monsters and illustrating all the characters and supporting visuals. I designed a complete suite of collateral—presentation decks (used in the Learning Lab) , videos, event materials, product packaging, marketing campaigns, postcards, stickers, and swag—combining illustration, design, and marketing strategy into a turnkey, ready-to-launch program.
