Role: Lead Brand & Identity Designer
Scope: Brand Strategy, Visual Identity, Logo Design
Deliverables: Logo system, color palette, typography, graphic elements, poster, marking brochure, maps, way-finding signage, social media posts and more
For Bellevue Arts Fair Weekend, I designed the logo and complete brand identity system, creating a cohesive visual language for the event.
The client wanted the brand to reflect culture, color, art, and the melding of communities, with a look that felt modern yet approachable. The identity balances vibrancy and structure through color, typography, and flexible graphic elements.
I then applied the brand consistently across a wide range of event collateral, including signage, posters, banners, social graphics, and promotional materials, ensuring a unified look and feel throughout the entire weekend.
Mini illustrations to represent different activities at the fair
Large format poster
Display ads
